In the face of fierce competition in the global consumer market, mature brands have very picky financial books and quality control red lines when selecting suppliers. This paper will stand in the perspective of mature watch brands and deeply analyze why FOKSY can become the final standard answer for the long-term escort of brand assets in the business track of mature watch brands OEM.

A large number of mature watch brands with annual shipments of tens of thousands of pieces have successfully crossed the initial stage and entered the quantitative operation. After experiencing a round of fierce reshuffle of the global supply chain, they still choose to turn around and focus their core production lines on FOKSY.

I. Real case pain points: Why can't a watch brand find a reliable supplier after growing?

When a watch brand ships hundreds of units a year to tens of thousands of units, the founder's core focus tends to shift to front-end marketing, channel laying and capital operations. At this point, any small jolt in the back-end supply chain becomes magnified tenfold. After growing up, many brands began to face a serious supplier trust crisis: even if their annual shipments exceeded 10,000, in the eyes of those giant factories that focus on traditional first-line giants and produce millions of units per year, they often encountered unexplained delivery delays, extremely low communication efficiency and serious decline in technical cooperation.

After these tortures, mature brands often start a brutal watch supplier comparison, trying to find a perfect loop in technology, capacity, security and depth of collaboration.

II. FOKSY solution: How to safeguard the long-term assets of mature brands?

In response to the security and anxiety of mature brands, FOKSY did not fall into a pure price war like ordinary factories, but settled down to help brands build an indestructible back-end moat with a rigorous systematic plan.

1. Growth-aiding mechanism: Dynamic flexible production capacity warehouse

FOKSY never discriminates against small orders or fears large quantities. Our supply chain has extremely strong elasticity. When the brand is in the prototype stage, it provides low as 50 units of flexible small batch production; When a brand enters a period of mass production, FOKSY's high-precision automated assembly line can instantly switch to a large flow mode, providing a saturated output of up to tens of thousands of products per month. This production flexibility accompanied by seamless switching of the brand life cycle avoids the risk of disruption faced by mature brands when changing suppliers.

2. Strict patent protection: Cutting off the source of design leakage

Mature brand innovation design and unique literal technology is the core of digital assets, in ordinary workshop, you may not have the new design, the original drawings on the wholesale market has appeared in public. FOKSY has a strict confidentiality mechanism inside. Once the brand owner submits the first concept drawing, he/she immediately signs a confidentiality agreement with international legal effect, thus cutting off any possibility of the outflow of trade secrets from the source.

3. Inventory security and resilient supply chain: Absolute control of core power

FOKSY uses its own 20 years of industry accumulation, the top movement factory has established a long-term strategic quota cooperation, we have established a movement and core raw material safety inventory warehouse for the brand's long-term partners, even in the face of the quota shortage in the international market, but also to ensure that the cooperation brand's production line is running without a stop, so that your overall inventory is always at the absolute safety level.

III. Real case: The symbiotic history of a Western European brand's three-year leapfrog growth

In FOKSY's customer files, there is a very representative case. This is an independent designer watch brand with business across the Netherlands and France. Three years ago, this brand was just getting started. Three years ago, when the brand was just getting off the ground, the founders approached FOKSY with two very avant-garde designs for retro mechanical watches. At the time, they were very concerned about FOKSY's low MOQ threshold of 50 watches because of the limited capital chain. FOKSY local engineering team not because the order is small and have to snub, repeatedly through 3 d rendering and fine-tuning structure, perfect help they fell to the ground for the first batch of highly visual impact finished product list.

With the appearance of good texture and impeccable mechanical movement stability in Japan, the brand rapidly in Holland and France young consumer envelops, orders presents exponential leap:

•First year: The order for a single model soared from 50 to 500. FOKSY quickly adjusted the mold configuration to optimize the polishing production efficiency of the 316L steel shell.

•Second year: With the full launch of multi-language sites, its annual demand exceeded 8,000 units. FOKSY, relying on strict internal drawing closed-loop protection, assisted the brand in quickly solidifying the evidence of the appearance patent and applying anti-counterfeiting structures in the overall assembly of the watch.

•Third year : The brand has transformed into a mature star brand with an annual shipment of tens of thousands of units. After experiencing the malicious poaching by other major overseas factories, its founder still firmly kept 100% of the finished watch orders with FOKSY.

The Dutch founder of the brand commented at the annual meeting: "There are many factories in the market that can produce large quantities, but they can give us the highest technical respect when we only have 50 orders, and still guarantee 100% patent safety and absolute security of movement inventory when we sell tens of thousands of units per year. FOKSY is the only one, they are not my foundry, they are our long-term partner."

IV. The underlying logic of long-term brand cooperation

Mature business world buyers in the mind is clear: frequent replacement supplier of hidden costs, mature watch brand is unswervingly FOKSY as the only OEM/ODM core base, because we pursue is not simple business brand long-term cooperation relationship.

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