Cooperation Story: Client's Transformation from Consignment Seller to Brand Owner

A watch can be one-of-a-kind—it can incorporate your ideas, your values, and your emotions, becoming a carrier of feelings.

Previously, this client had been selling watches on consignment. After careful consideration, he made a decision: to launch his own brand. In the past, his focus was on price-prioritized watches, which had lower costs and allowed for large-volume sales. During our first meeting, we introduced our products to him. He really liked them—they were of high quality and came in a variety of styles. However, he still had a trace of hesitation: the price was double what he used to pay, so he wondered whether it would be beneficial for sales.

In fact, many clients have such concerns when starting their own brands. Taking his situation into account, we suggested that he place an order for samples first. Although the price was higher, the products targeted an entirely different group of consumers compared to his previous focus. We also recommended some watch models suitable for his market as an initial test. Soon after, he shared great news with us: "Friend, thank you so much! The watches are beautiful and well-liked by many people. I just put them on display yesterday—so many of my regular customers came to ask about them, saying the watches look really high-quality. I put three pieces out in the morning, and they were all sold out by the afternoon! Some even asked when more styles would be available. I want to place another order—150 pieces!"

Hearing his words, I was overjoyed. Not long after that, he further increased his order to 300 watches. On one hand, I felt immense happiness; on the other hand, I admired his sales capability immensely—he had achieved the target he had set earlier in just a few months, which was truly impressive. Oftentimes, when trying something new for the first time, people tend to feel a trace of fear, along with worry and anxiety about the unknown. But he took that first step—and more often than not, success lies precisely in that small step.